To that end, various factors are taken into consideration in order to formulate an effective plan. One way to think about strategic planning is that it identifies any gaps between a current state and desired future state, and then dictates how to close those gaps - how you get from where you are to where you want to be. Provide clarity on how to deal with internal or environmental changes.Clearly define the vision and mission of an organization.Provide clear communication to team members, stakeholders, or clients.Align the goals of a department or project with larger business goals.There are benefits of strategic planning, including the following: As you prepare for planning, make sure all participants understand what’s involved in the process and have received any relevant information prior to meeting. Different parties may be responsible for providing data, reviewing the plan, or authorizing strategic decisions. To keep the process running smoothly, make roles and responsibilities clear. However, it’s not a document that is fixed in stone - instead, it’s wise to revisit and adjust a strategic plan periodically based on the evolving vision, objectives, needs, and resources of a business or institution.ĭepending on the scope of your plan, you may be working with a team of multiple stakeholders during the strategic planning process. It also provides a way of tracking progress and measuring success. The purpose of strategic planning is to provide a thoughtful, deliberate approach to reaching objectives based on an in-depth analysis of both internal and external factors affecting an organization.Ī strategic plan often covers multiple years, addressing both short- and long-term goals. strategic planning marries these two concepts in order to determine the best possible course of action. It is important to note that strategy is distinct from planning: While strategy looks at why certain steps should be taken, a plan outlines how to enact those steps. A strategic plan can also be used on a smaller scale, such as crafting a marketing plan or developing strategy for the goals of one department within a business or organization. Strategic planning may be utilized on a large scale, such as planning for business growth over several years or to help a nonprofit or governmental organization reach its stated mission. Strategic planning is an organization’s process for defining their strategy so that they can accomplish specific goals and objectives.
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